According to the authoritative UK’s Franchise Training Centre, established in 1995, “the success of your business is dependent on the performance of your franchisees. This in turn is largely dependent on your ability to choose, train and support them. In short, the ability of your team has a material impact on the success of your business.”
Here at Auditel’s headquarters in Winchester, training and support of new and existing franchisees has been developing throughout its 20 years’ of trading. The training offers commercial and business mentoring, sales and marketing, professional and personal development - tailored to the needs of each franchisee.
Matt Sidwell, Auditel’s Network Business Development Director, heads probably the largest training and support team in UK franchising. This includes 35 trainers and mentors plus the support of the new franchisee’s 200 colleagues, many of whom are specialists in a multitude of commercial and business activities. As Matt says, “We have introduced our Award-winning 5 year Mentoring Programme which is leading the way in franchise training development. We cover the field for new franchisees whatever their previous experience. This knowledge is made available through the company’s ongoing training and support, our unique Auditel Business Management System intranet and regular and local meetings. Our franchisees are further assisted by being accompanied on visits to their clients.
Declan Quinn who joined Auditel in September 2012, said: “In particular, the assistance and coaching for a non-sales person has been excellent. Their guidance on researching organisations and establishing sound industry and market knowledge is key.”
Matt continues: “As the Winner of the bfa-HSBC Franchisor of the Year Award for Outstanding Franchisee Support last year, our programmes were commended. In addition our Fast Track Sales and Marketing Programme is geared to accelerate in the signing of new clients. This is supported by a team of 12 Sales and Marketing Professionals. Auditel has been chosen as finalists for the Franchise Marketing Awards for Outstanding Marketing Support in 2011, 2012 and 2013. “We have recently developed a training programme for 30 additional services which produce passive income. Through our market-leading experts in their fields, plus access to our Partnership Programme which consists of professional firms who refer their clients to us, our franchisees can access another source of income. This is particularly useful in the early stage of a business when a newcomer is beginning to make contacts.”
Franchisees Laurence Fitch and partner Ruth Dawe reported: “The training was excellent, quickly allowing us to develop our skills to push the business forward. The benefits we have received from Auditel have been outstanding. To prove a point, this month we achieved £1million of savings for our clients.”
Auditel provides everything that is required to run a profitable and satisfying business. Visit one of their free and informal Discovery Seminars and find out for yourself exactly what Auditel can offer you. We will be delighted to meet you!